"People aren't stupid." That was what my wife said to me during a recent discussion about competition between a Walmart supermarket and the Whole Foods store across the street near our Connecticut home. Most of my wife's friends, careful shoppers all, had stopped at the Walmart for its perceived deep discounts on foodstuffs and found that, almost across the board, Walmart was more expensive than Whole Foods. The assumption on my wife's and her friends' part was that Walmart thought they could slip a fast one by those used to paying premium prices for their groceries at Whole Foods. But people aren't stupid.
It reminded me of a discussion I had recently with the sales manager at a well-respected golf community in South Carolina. My customers told me after they visited the community that they felt "steered" away from resale homes and toward
