I have been doing research on golf community discovery packages these past few days for an article I will be writing for New England Golf Monthly as well as here in this space.  I have discovered an odd trend during my research:  Lots of descriptions of these special packages, including lodging, golf, meals and, of course, a tour of the community, but no mention of a price.  For that you have to fill out a form showing your interest, and then email it to the sales office.

        The form, of course, has some mandatory boxes for you to fill in, including name and address, telephone and email address.  One form I came across provided a box you could check to “reserve my Discovery Package.”  It could have read “send us your blank check” since at this point you still don’t know what you will discover when they finally give you a price for the package.

        Insulting folks you want to be your customers is not a winning strategy.  Those of us who use the Internet to gather information and search for deals, which is all of us, know that once we give up our email address and phone number, we can expect a steady stream of contact from the communities in question that snag it.  They all claim in their privacy policies posted at their web sites that will not sell our information to others, but there are conditions attached (e.g. insolvency or a “change of control”) in which your email address and phone number could be made available to others.

        If you are interested in particular golf communities’ discovery packages but they don’t publish a price, my advice is to call them and ask for the price.  If they insist on having your contact information before they will respond, look for another community to visit.  In this market, you call the shots, not the developer.

        Golf community developers and real estate agencies have to give the people what they want.  Back in their heyday, what potential buyers wanted were amenities.  A perfectly fine golf community selling $500,000 homes but lacking a fitness center, for example, could lose its edge to another $500K community with a few up-market treadmills and plasma TV screens.  The irony, of course, was that the same developers who touted those amenities were living on borrowed money –- and on borrowed time when the market collapsed.

        Today’s marketing battle among golf communities is not being fought over whose amenities list is longer but rather whose pockets are deeper.  The financial security of planned developments is uppermost on the minds of those couples with the resources to purchase a second or retirement home in a golf community.  But which types of communities are the most secure?

        We address the topic in the September issue of Home On The Course, our free monthly newsletter, which has just been emailed to a growing list of subscribers (about 1,000 strong).  We also include an overview of how relatively inexpensive it is to live in Myrtle Beach, SC, arguably the golf capital of America.

        If you are not a subscriber, it isn’t too late to receive your copy of the September issue.  Just scroll to the top of this column and provide your name and email address.  Please note that we will never make your information available to any third party unless you ask us to put you in touch with one of the experienced and professional real estate specialists in our network.  But that is entirely your call.

        Please sign up today and I will personally send you a copy of the September issue in the next day.  Thanks.

-- Larry