Residents of the Wintergreen Resort in western Virginia can hardly be blamed for being confused about the motives of the ownership of their combination skiing and golf community. Jim Justice, the fabulously wealthy West Virginian who arguably saved the famed Greenbrier Resort and, in 2012, exerted similar magic by buying Wintergreen out of near bankruptcy, has announced that he will accept viable offers for Wintergreen.

         "We would listen if somebody had a great plan for the resort,” Justice told the Associated Press, “if somebody came in from Vale and they had a great plan to really improve something. But we don't really do anything with partners."  According to our sources in the community, the announcement came out of blue, especially after Justice invested $12 million in snowmaking equipment and the resort’s restaurants and transitioned to private membership Wintergreen’s Devil’s Knob Golf Club, which sits at the very top of the community’s mountain, steps from where skiers start their runs in winter. Wintergreen features another 27 holes by Rees Jones at the bottom of the mountain.

Devils Knob AerialUp There: Devil's Knob golf club at Wintergreen Resort has gone private beginning this season.

         Justice’s reasons for considering a sale seem particularly odd.

         "It's a heck of a property," Justice told the AP. "But in my world, if it's just being something that's making great money, that's not good enough for me. It needs to mean more to me."

         One wonders what it meant to him when he plunked down $16.5 million for the property just two years ago and then the additional $12 million. Of course, if some development company comes by soon and makes Justice a tidy profit, we may rethink how odd his reasons appear to be. He does not appear to be in any specific hurry to sell at any price.

         "If the right person fits, sure we'll sell it," he indicated to the AP. "If that doesn't happen, we'll still own it."

         In the meantime, the residents of Wintergreen may seem as if they have stepped back in time a couple of years.

         Condos, as well as single-family homes at Wintergreen are sharply priced, including a 3 BR, 3 BA unit listed currently for $128,000 that sits by the 18th tee of the Devil's Knob course.  Go to GolfHomesListed to review a selection of properties for sale at Wintergreen.

         Mature, well-established golf communities tend to lose their incentives to market themselves aggressively once the developer is gone, most of the property is sold and the residents take over operations of the community, if not the club. One example of such a golf community that does market itself like its existence depends on it is The Landings near Savannah, GA, but The Landings has an extra incentive because it maintains its own on-site real estate agency. And in a good year, Landings Realty produces in excess of $1 million in revenues for the homeowner’s association.

         More typical are communities like the 40-year old Keowee Key, located on Lake Keowee, about 20 minutes from the town of Clemson, SC, and an hour from Greenville. Homes and properties inside Keowee Key are listed and sold primarily by three real estate agencies whose offices are strung out along the road that runs through the sprawling community. They attract customers through their web sites and via walk-in traffic, but when it comes to advertising aggressively in more traditional ways, forget about it. The nearby Cliffs Communities and The Reserve at Lake Keowee have traditionally spent a few million dollars each year on annual marketing; the more conservative spending Keowee Key –- its web site touts its $12 million in equity and low debt ratio -- is not top of mind for many baby boomers who might otherwise find it a fine alternative in the lake area.

KeoweeKey12fromtee

 

All or nothing at all:  The par 3 12th at Keowee Key features a creek that covers the left front of the green and a bank on the right.  If you come up a little short, you are likely to get wet.

         I toured the community recently and found it not atypical of a four-decade-old golf community that has aged well. As you might expect, it has neighborhoods whose homes are in need of some cosmetic updating, not unlike sections of the better-known Landings community.  But both communities were built in phases, and therefore many neighborhoods are just 15 years old or even less; they look up-to-date and years from needing the dreaded roof replacements and other requirements of an aging, but otherwise functional, home.