An ad for golf packages at Kiawah Island, SC, in the Wall Street Journal today had the following simple sentences above a wonderful photo of a hole at the famed Ocean Course:
"There is epic golf. Then there is Kiawah."
Wha? Isn't "epic" a great thing, as in the Iliad, the Odyssey, the Godfather series? "Epic" means beyond imposing and surpassing the ordinary (especially in size). How much better than that could golf get? What the Kiawah copywriters appear to be saying is, "There is epic...and then there is pretentious."