According to Golfweek magazine, a group of golf organizations have hired a high-profile lobbyist to buff the game’s image in Washington.  According to Golfweek’s Gene Yasuda, the PGA of America,

Golf has been fortunate that the conduct of its principals has largely matched its principles of honesty and self-regulation.

National Golf Course Owners Association, Golf Course Superintendents Association of America and Club Managers Association of America have contributed a total of $200,000 to engage the firm Podesta Group to change lawmaker perceptions that “associating with golf is somehow a bad thing,” according to a Podesta principal.

        The recent turn in golf’s reputation makes one nostalgic for the days when the game was mostly criticized for its mythical uniform -– white belts and shoes, lime green pants, etc.  These have been rough months for golf, especially for the PGA:  First Tiger Woods’ “accident” and then, this week, allegations by Scott McCarron that Phil Mickelson is a “cheater” because he is using a faux-legal square-grooved wedge in competition.  Mickelson’s rejoinder that the club is not illegal and that three other players are using it (out of more than 140 on tour) doesn’t exactly elevate the sport’s honorable image, nor does the ungentlemanly dust-up between the tour’s #2 player and a journeyman.

        Golf has been fortunate that the conduct of its principals has largely

Just three tour players, Mickelson included, use a faux-legal square groove club.

matched its principles of honesty and self-regulation.  But Tiger’s wayward behavior, Phil’s taking advantage of a loophole, and the serial embarrassments of John Daly argue that the game’s marketing focus should shift away from its stars (unless it could figure out a way to make players like Jim Furyk and Stewart Cink interesting, which it can't).

        The PGA Tour’s formerly clever ad line, “These Guys Are Good,” rings hollow; and with the disclosures about Woods, it is filled with unfortunate double entendres.  Better the tour should start intensify its inconsisten emphasis on its contributions to charities.  Perhaps start with a campaign under the banner “These Guys Do Good.”

DanielIslandFaziogreen

Daniel Island features Tom Fazio and Rees Jones golf courses as well as a community that puts many houses within walking distance of all shopping and services.

 

        For years, golf communities at a distance from urban areas have been a lure for retirees.  Some folks are content with homes far from a bustling city and do not mind being totally reliant on a car to take them to where any action is, modest though that action may be in the boondocks.

        Not me.  Although I am resigned to live most of the year in a home on the South Carolina coast,

Paris sounds nice a few months a year, but I'll settle for New York or Boston.

which my wife favors, I am insistent that we spend at least a couple of months in some urban environment each year.  Paris sounds nice, but I’ll settle for New York or Boston, any place where I can hang up the car keys for an extended period and let my feet (and public transportation) take me where I want to go.

        I thought I might be a little odd in this regard, at least as far as baby boomers go.  But according to a recent Urban Land Institute report, I’m actually going with the flow.  The ULI reports that, “75% of retiring Boomers said that they want to live in mixed-age and mixed-use communities, i.e. in urban settings.”

        The report went on to add that, “Not all will want to move to the central city, and walkable, urbanized suburban town centers will see an influx of aging Boomers.”

         Near our home in Connecticut, nearly all condos in such a mixed-use development have sold, despite the extreme troubles in the condo market.  Blue Back Square in West Hartford is like a mini-city,

“...once the Boomers can sell their homes and buy condos, these centers will thrive during the decade ahead.”

about a six-block square of retail stores, restaurants, shops, fitness centers, parking areas and apartments above it all.  Some of the anchor tenants include a Cheesecake Factory restaurant, Whole Foods supermarket, a three-screen cinema, Barnes & Noble bookstore and Crate & Barrel furniture store.  Town hall and a large library are within two blocks of Blue Back Square’s edge, and another two blocks takes you into the center of West Hartford, with dozens more restaurants and shops.

        This kind of manufactured urban setting is not new, although the momentum has stalled somewhat during the last five years (hasn’t everything?) as the condo resale market has virtually collapsed.  But, adds the Urban Land Institute, “once the Boomers can sell their homes and buy condos, these centers will thrive during the decade ahead.”

        Few of these urban centers have the space to include golf courses within their perimeter, but one place that comes close is Daniel Island, outside of Charleston.  Daniel Island is more or less self-contained, with many attractive Charleston style homes within walking distance of supermarket, offices, shops and restaurants.  Two 18-hole golf courses (Tom Fazio and Rees Jones) are within the confines of Daniel Island but a short drive from most of the housing.  Still, Daniel Island captures the spirit of what is often referred to as “new urbanism.” 

        If the demographers and sociologists are right, Daniel Island could be ahead of its time.