The newspaper that serves the golf saturated area of Hilton Head Island and Bluffton, SC, just completed a two-part series on how local government officials and marketing experts are fighting over how much money they need to promote the golf and beach oriented area.  According to the Island Packet, about $5 million more per year
This is an ideal time for anyone looking for a great golf vacation at a low price in South Carolina’s Low Country.

would put area spending for marketing the region on a par with similar regions across the nation.  Local marketers point to a bill the state of South Carolina legislature passed last year to permit the local government in Horry County (Myrtle Beach) to charge an extra 1% sales tax to fuel its tourism marketing budget.  This came after a Coastal Carolina University study showed that Myrtle Beach tourism was on the precipice of disaster as the middle-class tourists it relied on were not likely to return to the Grand Strand without encouragement.  The extended sales tax put an extra $10 million into the Myrtle Beach chamber of commerce’s marketing budget and, officials there believe, staunched the bleeding in the tourist economy.

        I am on Hilton Head for a couple of days, and I note that golf green fees are down to as low as $20 per round at courses that charged nearly $100 before the economy went sour.  It is hard to imagine such discounting will sustain some clubs much longer.  The same is true of local restaurants and hotels, where you can eat and sleep well and cheaply, relatively speaking.  This is an ideal time for anyone looking for a great golf vacation at a low price in South Carolina’s Low Country.

        I have also noticed that the golf course, resort, hotel and restaurant lobbies I’ve wandered into in Hilton Head feature racks of booklets and brochures with coupons and ads for local merchants.  Talk about penny wise and pound foolish; these merchants are spending their precious dollars to fight each other for a negligible piece of the pie.  Yet logic seems to dictate that survival depends on enlarging the pie.  That is, the merchants should pool their money and advertise in markets like Charlotte, Washington, D.C., Philadelphia, New York, and Boston to attract increasing numbers of golfers and beachgoers.  They should work together to drive more tourists to the area, and then fight over them later.  Instead, the first instinct of the business community, led by the chamber of commerce, is to ask government for help.  Ironic, isn’t it?

        I heard a few complaints from the rest of my foursome during a round at the revived Pawleys Plantation yesterday.  One was about the front-page headline in The Sun News of Myrtle Beach, “Real estate sales fall.”   Single-family home sales decreased 17 percent in October on a year-to-year basis. That is fewer than sold in October of 2008,

Semi-private club members may need to make some concessions on pace of play.

the worst year of the current housing recession in Myrtle Beach.  My group estimated they’ve lost at least 25% of the value of their homes in the past few years.  (I agree; I own a condo in Pawleys Plantation).  Of course, this is good news for anyone with a modest down payment and desire to live amidst 110 very good to excellent golf courses in the golf-saturated Myrtle Beach area.  You can buy a town home inside the gated Pawleys Plantation for as low as $150,000 (and derive some rental income from it as well).

        But of even more concern to my fellow golfers, like me all members of the golf club at Pawleys Plantation, is the slow pace of play at the Jack Nicklaus Signature golf course.  A few months ago, the original owner sold the club to the Myrtle Beach National (MBN) group, along with the clubhouse and other amenities on the 900-acre development.  Always a “semi-private” club since it opened in 1989, certain playing times were guaranteed for members every day.  During peak periods, you might have to accept a tee-time an hour or two off from your preference, but most of the time you could play when you wanted, just like at a private club.

Pawleys1110

The always scenic course at Pawleys Plantation is in its best shape in years, helped by the income from an uptick in rounds since the purchase by Myrtle Beach National.

 

        Member dues, which have always been reasonable and today are less than $250 per month, were not enough to sustain the club.  Pawleys Plantation depended substantially on outside rounds from guests staying in the community’s rental units and the “package” players from local hotels.  After 9/11, and especially the last few years, outside rounds began to dry up. Inevitably, and reportedly after passing up much larger offers in previous years, the owner of Pawleys Plantation sold to MBN, which operates another dozen courses along the Grand Strand of Myrtle Beach.

        Today, a few months after the deal was completed, the good news is the course is in its best shape in years, and

The tortoise, after all, won the race. Maybe taking a minute or two more per hole would help our scores.

getting better week by week; and Pawleys members have inherited a new perk of membership -- we can play the other MBN courses for around $25 per round, cart included.  It’s a good deal.  The bad news, however, is that more and more package golfers are opting to include Pawleys Plantation in their vacation rotation.  My fellow members told me they have quit some rounds on the 15th or 16th greens after more than five hours.

        That was not my experience this week during my two rounds.  My next-door neighbor and I played on Tuesday, teed off at 12:15 and were done at 3:45.  And yesterday, our foursome completed its round at about 4 hours on a course that was substantially in better shape than I remember it, and I have been a member for 11 years.  But even if the rule is five-hour rounds, I would be willing to suffer through an extra minute or two on each hole to be assured of a golf course with enough income to remain in excellent shape.

        Indeed, I am not a fan of five-hour golf rounds, but I always wonder why so many golfers are in such a rush to jackrabbit their way around the course, especially vacationers and retirees with plenty of time on their hands.  After all, it was the tortoise who won the race, not the hare.  Perhaps a little more time lining up putts and testing the wind might shave a couple of strokes off our scores.

        Curious about what the rush was all about, I asked my cart mate yesterday what he was off to do after the round.  He frowned and said, “I promised to take my wife shopping.”