February 2010

Reader Feedback

We want to make this newsletter as useful as possible for you. If you have comments, critiques, sugges- tions or observations about the newsletter, please email them to me at This email address is being protected from spambots. You need JavaScript enabled to view it.. I promise to respond quickly. Thanks. -- Larry Gavrich, Editor

Top to Bottom

Real estate wisdom: Never own the most expensive home in your community. But what about owning the cheapest? We look at the spread between most and least expensive single-family homes currently on the market in some of the south’s best golf communities.

DeBordieu Colony
Georgetown, SC
$4.5 million/$590,000

Landfall
Wilmington, NC
$2.4 million/$389,000

Ford Plantation
Richmond Hill (Savannah), GA
$4.95 million/$750,000

Osprey Cove
St. Marys, GA
$975,000/$180,000

Governors Club
Chapel Hill, NC
$2.35 million/$360,000

Governors Land
Williamsburg, VA
$8.9 million/$450,000

Grande Dunes
Myrtle Beach, SC
$2.8 million/$555,000

Daniel Island
Charleston, SC
$6 million/$389,000

 


Forewarned, forearmed (Part 2)

Lessons learned from a wild decade in the housing market


This month we conclude our look at trends in golf community real estate.

Brutal Truth: Golf designer chic is dead

There was a time –- the Era of Irrational Exuberance -– when developers could hire top-name architects to design their golf courses, slap extra percentage points onto the price of their properties and customers would line up to pay the surcharge (although it wasn’t called that). Such communities sold out just like that (I am snapping my fingers).

Those days have come crashing. From coast to mountains, from mountains to desert, and on the international scene, big names on the golf scorecard no longer ensure stability or even longevity, if they ever did. Jack Nicklaus’ design empire seems to be especially affected, quite possibly because Nicklaus Design takes on more projects than most design shops. In Spain, for example, Polaris World, a company that hoped to build a “Nicklaus Trail,” turned over more than $1 billion in real estate holdings to their banks. Superstition Mountain Golf and Country Club and its two Nicklaus courses, the centerpiece of an upscale Arizona golf community, went to bankruptcy auction last year.
Carolina mountain golf developments especially are proving something of a graveyard for designers with star quality. At River Rock in Cashiers, the Phil Mickelson designed course may not be finished until 2012, if at all; few homes are built in the community, always a bad signal to prospective purchasers. Near Hendersonville, the developers of Seven Falls Golf & River Club insist the Arnold Palmer course there will be finished, despite a lien of $2.5 million by the contractor engaged to build the course.
Palmer did complete his course at Balsam Mountain Preserve (near Waynesville, NC) in 2008, an event I described at GolfCommunityReviews.com back in April as “good timing…before the economy hit the skids.” Oops, sorry about that. Just because a project is finished doesn’t mean it is paid for. Developers Chaffin & Light defaulted on a note for Balsam Mountain a few months after I praised their timing, but luckily their wealthy property owners, out of self-interest, rode to the rescue and provided a bailout.
Cliffs Communities developer Jim Anthony is asking his own property owners to do the same, floating the idea of $60 million in debt financing and putting up the lush Cliffs amenities, including six golf courses, as collateral. Anthony made an unfortunately timed bet on Tiger Woods, whom he hired to design the golf course at High Carolina, The Cliffs newest development. He paid Woods, whose two other projects in Mexico and Dubai are in limbo, a reported design fee of about $18 million more than the top fees veterans like Jack Nicklaus and Tom Fazio command. The Woods hiring may not have been the precipitating cause of The Cliffs troubles, but the debacle may come to symbolize the end of an era of star power in residential golf courses.

Lessons: Back in the day, a top designer’s name on the scorecard translated into higher prices for property owners, but also communicated stability and long-term value. In the current environment, the mighty are not immune from market forces or decisions driven more by ego than good business sense. I’ve played golf community courses by Arthur Hills, John LaFoy and other “second rank” designers that were as good as many courses by Nicklaus and Dye and superior to all but one or two layouts with Arnold Palmer’s name on them. If you are considering a golf community home, first identify an area you like, then a few communities in that area that seem to meet your criteria. Visit them and test out all the golf courses. Those communities without the big-name designer just might offer the biggest values. (Please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it., and I will be happy to help with arrangements for “discovery tours” of any communities that match your requirements.)

Brutal Truth: Golf community promoters try to appeal to the ego in all of us

Three years ago, I received a huge leather-bound marketing piece from the Bella Collina community near Orlando. “Wow,” I thought. The thing looked as if it were handmade just for me. But as a former marketing and communications executive, I am made of cynical stuff, and my “Wow!” was followed quickly by “What the…?”
Today, Bella Collina is one of those floundering Bobby Ginn communities whose short, unhappy life has not included the promised clubhouse and other amenities. Properties in Bella Collina are worth a fraction of the seven figures many residents paid.
In its most aggressive years, The Cliffs Communities spent $14 million annually on magazine advertising and some of the slickest brochures this side of Bobby Ginn’s leather. Their marketing investment, though, was a drop in the bucket compared with the multi-hundreds of millions of dollars they invested in their lush golf courses, wellness centers, nature trails and naturalists, and even a resort in Patagonia. In recent months, Cliffs advertising has ground virtually to a halt as the community tries to retrench from the collapse of the high-end market. Ginn Resorts, on the other hand, has precious little left to retrench.

Lessons: There is no correlation between the amount of money developers spend on marketing materials and the stability and viability of their communities. (Indeed, the correlation seems to be the inverse lately.) Similarly, the connection between home values and the level of amenities in a community is less clear than it was a few years ago. If you don’t need the nature trail, the beach cabana and extra golf courses you will use only occasionally, why pay for them? When it comes to resell your property down the line, you may find that all those amenities held their value about as well as an outdoor backyard swimming pool in Maine.

 

Read my Blog This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Your Subscription:
[SUBSCRIPTIONS]

© 2010 Golf Community Reviews

 
    February 2010

Reader Feedback

We want to make this newsletter as useful as possible for you. If you have comments, critiques, sugges- tions or observations about the newsletter, please email them to me at This email address is being protected from spambots. You need JavaScript enabled to view it.. I promise to respond quickly. Thanks. -- Larry Gavrich, Editor

Top to Bottom

Real estate wisdom: Never own the most expensive home in your community. But what about owning the cheapest? We look at the spread between most and least expensive single-family homes currently on the market in some of the south’s best golf communities.

DeBordieu Colony
Georgetown, SC
$4.5 million/$590,000

Landfall
Wilmington, NC
$2.4 million/$389,000

Ford Plantation
Richmond Hill (Savannah), GA
$4.95 million/$750,000

Osprey Cove
St. Marys, GA
$975,000/$180,000

Governors Club
Chapel Hill, NC
$2.35 million/$360,000

Governors Land
Williamsburg, VA
$8.9 million/$450,000

Grande Dunes
Myrtle Beach, SC
$2.8 million/$555,000

Daniel Island
Charleston, SC
$6 million/$389,000

 


Forewarned, forearmed (Part 2)

Lessons learned from a wild decade in the housing market


This month we conclude our look at trends in golf community real estate.

Brutal Truth: Golf designer chic is dead

There was a time –- the Era of Irrational Exuberance -– when developers could hire top-name architects to design their golf courses, slap extra percentage points onto the price of their properties and customers would line up to pay the surcharge (although it wasn’t called that). Such communities sold out just like that (I am snapping my fingers).

Those days have come crashing. From coast to mountains, from mountains to desert, and on the international scene, big names on the golf scorecard no longer ensure stability or even longevity, if they ever did. Jack Nicklaus’ design empire seems to be especially affected, quite possibly because Nicklaus Design takes on more projects than most design shops. In Spain, for example, Polaris World, a company that hoped to build a “Nicklaus Trail,” turned over more than $1 billion in real estate holdings to their banks. Superstition Mountain Golf and Country Club and its two Nicklaus courses, the centerpiece of an upscale Arizona golf community, went to bankruptcy auction last year.
Carolina mountain golf developments especially are proving something of a graveyard for designers with star quality. At River Rock in Cashiers, the Phil Mickelson designed course may not be finished until 2012, if at all; few homes are built in the community, always a bad signal to prospective purchasers. Near Hendersonville, the developers of Seven Falls Golf & River Club insist the Arnold Palmer course there will be finished, despite a lien of $2.5 million by the contractor engaged to build the course.
Palmer did complete his course at Balsam Mountain Preserve (near Waynesville, NC) in 2008, an event I described at GolfCommunityReviews.com back in April as “good timing…before the economy hit the skids.” Oops, sorry about that. Just because a project is finished doesn’t mean it is paid for. Developers Chaffin & Light defaulted on a note for Balsam Mountain a few months after I praised their timing, but luckily their wealthy property owners, out of self-interest, rode to the rescue and provided a bailout.
Cliffs Communities developer Jim Anthony is asking his own property owners to do the same, floating the idea of $60 million in debt financing and putting up the lush Cliffs amenities, including six golf courses, as collateral. Anthony made an unfortunately timed bet on Tiger Woods, whom he hired to design the golf course at High Carolina, The Cliffs newest development. He paid Woods, whose two other projects in Mexico and Dubai are in limbo, a reported design fee of about $18 million more than the top fees veterans like Jack Nicklaus and Tom Fazio command. The Woods hiring may not have been the precipitating cause of The Cliffs troubles, but the debacle may come to symbolize the end of an era of star power in residential golf courses.

Lessons: Back in the day, a top designer’s name on the scorecard translated into higher prices for property owners, but also communicated stability and long-term value. In the current environment, the mighty are not immune from market forces or decisions driven more by ego than good business sense. I’ve played golf community courses by Arthur Hills, John LaFoy and other “second rank” designers that were as good as many courses by Nicklaus and Dye and superior to all but one or two layouts with Arnold Palmer’s name on them. If you are considering a golf community home, first identify an area you like, then a few communities in that area that seem to meet your criteria. Visit them and test out all the golf courses. Those communities without the big-name designer just might offer the biggest values. (Please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it., and I will be happy to help with arrangements for “discovery tours” of any communities that match your requirements.)

Brutal Truth: Golf community promoters try to appeal to the ego in all of us

Three years ago, I received a huge leather-bound marketing piece from the Bella Collina community near Orlando. “Wow,” I thought. The thing looked as if it were handmade just for me. But as a former marketing and communications executive, I am made of cynical stuff, and my “Wow!” was followed quickly by “What the…?”
Today, Bella Collina is one of those floundering Bobby Ginn communities whose short, unhappy life has not included the promised clubhouse and other amenities. Properties in Bella Collina are worth a fraction of the seven figures many residents paid.
In its most aggressive years, The Cliffs Communities spent $14 million annually on magazine advertising and some of the slickest brochures this side of Bobby Ginn’s leather. Their marketing investment, though, was a drop in the bucket compared with the multi-hundreds of millions of dollars they invested in their lush golf courses, wellness centers, nature trails and naturalists, and even a resort in Patagonia. In recent months, Cliffs advertising has ground virtually to a halt as the community tries to retrench from the collapse of the high-end market. Ginn Resorts, on the other hand, has precious little left to retrench.

Lessons: There is no correlation between the amount of money developers spend on marketing materials and the stability and viability of their communities. (Indeed, the correlation seems to be the inverse lately.) Similarly, the connection between home values and the level of amenities in a community is less clear than it was a few years ago. If you don’t need the nature trail, the beach cabana and extra golf courses you will use only occasionally, why pay for them? When it comes to resell your property down the line, you may find that all those amenities held their value about as well as an outdoor backyard swimming pool in Maine.

 

Read my Blog This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Your Subscription:
[SUBSCRIPTIONS]

© 2010 Golf Community Reviews

-->
 
    January 2010 

Reader Feedback

        We want to make this newsletter as  useful as possible for you.  If you have comments, critiques, sugges- tions or observations about the newsletter, please email them to me at This email address is being protected from spambots. You need JavaScript enabled to view it..  I promise to respond quickly.  Thanks.  --  Larry

If we are not your type

        Some of our readers indicate the typesize of the newsletter is a little small for easy readability.  That is easily fixed on both PCs and Macs.  On Macs, hold down the Command key and tap the Shift and + keys simultaneously to increase the type size.  In Microsoft Outlook on the PC, hold down the CTRL key while scrolling down with your mouse.          Hope this helps.

Short and Sweet

        We invited golf communities we have visited and recommend to submit Twitter-like statements about their unique character.  Twitter, of course, puts a limit of 140 characters on its messages (spaces count), forcing inspiration as well as conciseness.  Below is what we received; if you would like more informaton on any of them, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

"6 Championship Golf Courses, 34 Tennis Courts, 2 Deep Water Marinas, and Historic Savannah just minutes from our gates on Skidaway Island." -- The Landings, Savannah, GA

"The Coastal South’s fastest growing community with $40 million in ’09 sales and a brand new Tim Cate golf course. -- Brunswick Forest, Leland, NC

Tom Fazio & Rees Jones 18 Hole Championship Courses. Island Town in heart of City. Awarded tops in Planned Communities. -- Daniel Island, SC

Owl's Nest turns back time. ‘80s pricing for land/construction, low interest rates, huge savings if you have courage to lock-in savings now. -- Owl's Nest, Campton, NH

An oceanfront community in harmony w/ nature, offers suburb amenities & an unbeatable lifestyle w/ golf, tennis, dining, spa, shops & more. -- Amelia Island Plantation, FL

 


Recent comments from the trenches of the housing market

“Compared to a year ago, there are now 15% fewer homes on the market,” according to real estate agency Keller Williams, adding that the end-of-November inventory of 6.5% was close to the 6% that is considered “balanced.”

House inventory in the Lake Norman, NC area dropped from about 25% in Q4 ’08 to 17% in Q4 ‘09, wrote Diane Aurit who publishes the “Best Real Estate Lake Norman” blog.  Ms. Aurit added that, “Homes priced at or above $900,000 represented 7.6% of our sales while they make up 27% of our inventory.”

“Construction levels will stay low and my best guess is that housing prices — the 20 city Case-Shiller average — will be within 5% of current level, one side or the other.”  -- Howard Glaeser, Harvard University in the Wall Street Journal.

“…things are pretty positive. That’s not just spin. Things are getting better.”  -- Nick Sabatine, head of the Greater Greenville (SC) Association of Realtors on a sharp November increase of homes sold in Greenville.  South Carolina unemployment figures stand at 12.3%, highest in the nation.

“…you can’t just slice off your bathroom and sell it on the market” if you find yourself in need of cash  -- Karen Pence, Federal Reserve real estate economist, at the American Economic Association Meeting, making the point that housing is a lousy investment.

 


Forewarned, forearmed

Lessons learned from a wild decade in the housing market


     We learn from our mistakes more than we do from our successes.  If that old axiom is true, those of us considering the purchase of a home in a golf community, or any real estate for that matter, are both older and wiser than we were a decade ago.

     Certainly those who rushed to catch the buying wave in the early part of the decade might have pondered a little longer the laws of gravity as they applied to home prices.  With prices now having retreated to early 2000s levels, is now time to spring for that home in a golf community, assuming you have some equity?  And what does the last decade teach us about searching for a home in this new one?

      Life is full of lessons, and those of the past decade should last us a lifetime.  Here are a few brutal truths and lessons learned, and how they might inform our real estate buying and selling behaviors in the coming years.

Brutal Truth:  Home prices in the south suffer less than in the north

    I am not a demographer, nor do I play one in this newsletter.  But you don’t need a degree in statistics to understand that most people prefer to live out their active days in warmer climates, and that businesses prefer to operate free of unionized employees.  Those desires are best satisfied south of the Mason-Dixon Line, and as the economy recovers –- as at some point it must –- the strong migration north to south will commence anew, and with vigor.
     The simple law of supply and demand governs real estate prices.  The southward migration pattern will create an oversupply in the north, continuing to tamp down prices there, especially ifCliffsatGlassywaterhole more and more businesses relocate south.  Given the overall migration patterns, when prices recover in the north they will lag the recovery in the south (generally speaking).  My readers are exhausted from me making this point but, over time, the gap between prices of comparable properties north and south will widen, eroding buying power for those who hang on waiting for their homes in New England, the mid-Atlantic states and much of the Midwest to rebound.
    Consider also that cost of living rates in most areas of the south are substantially less than in most areas of the north.  For example, a couple considering a move from, say, Boston, to the lovely Aiken, SC, area would save about 31% on cost of living expenses, according to a chart compiled from census research and local Chamber of Commerce data that is published in Where to Retire magazine.  If that couple is spending, for example, $80,000 annually in Boston on housing and typical goods and services, they will save about $25,000 a year by moving to Aiken (count on similar savings in many other parts of the south).  If the couple owns a home in Boston worth $600,000, it would have to appreciate 4% annually to match the cost of living savings.

Lessons:  Of course, those without much equity in their homes are hard pressed to relocate.  But fear is governing the selling and buying choices of those millions of couples who bought their homes in the late 1990s, saw appreciations considerably greater than the losses of the last four years, and have enough equity to realize their dreams of a home on a golf course or wherever they desire.  For those waiting for prices up north to snap back in order to purchase a home in the south –- which is likely to appreciate faster -– the wait could be forever.

Brutal Truth:  Golf communities don't lie, but they don't tell all either

    Virtually every article you will read online or in magazines about individual golf communities is a promotion, paid for by the community’s developers or owners.  This does not mean that what is written is inaccurate, but don’t count on hearing about comparatively high fees, or the problems they had maintaining their greens last year, or how the homeowner’s association has cut back on landscaping.  This reality of the marketplace is why I founded Home On The Course LLC, five years ago; to provide objective, unbiased information about golf communities.
    Always consider the source, and assume nothing.  For example, when Resort Living MtVintageHomemagazine wrote a few years ago that The Cliffs communities provided “the most comprehensive club membership” program, that may have been factually correct but it was offered as an objective opinion by a magazine that appeared to be editorial in nature.  Ever the skeptic, I dug deeper and found that The Cliffs own marketing firm at the time was the publisher of Resort Living, a clever (and expensive) bit of marketing, but a deception nevertheless.  
    Where to Retire magazine, which you can find on the magazine racks in bookstores, appears to be a helpful source of information about retirement communities.  Some of its information, especially its cost of living chart, does provide data you can use, but most of Where to Retire’s articles -– all written with a positive gloss -- are about communities that just happen to advertise in the magazine.
     Most home shoppers these days are using online resources to search for homes or to gather information.  I often use them myself for specific information about golf communities.  Some, such as GolfCourseHome.net, are extremely helpful in providing price ranges for properties, names of the golf course designers, and other details about the many communities the site promotes.  They are paid an annual fee for this, and therefore they will never bite the hands that feed them.  All the communities they promote sound like paradise.  Although I am envious about their stream of income, unbiased information about communities, warts and all, is more helpful to those about to plow much of their net worth into a home. 

Lessons:  You have very few objective allies in searching for a golf community home.  Most developer’s agents are trustworthy, but never forget they work for the developer, not you as a purchaser.  And the tougher the times, the harder the agent is going to work to sell you something.  A good buyer’s real estate agent ultimately may be your best friend in the process.  (Note:  I have developed an excellent network of professional and trustworthy agents in the southern U.S.; and where I don’t, I interview aggressively to make sure they are experienced and qualified).  A good agent will care that you buy something, but she/he won’t care where you buy, as long as it suits your needs.  As for the online sites that promote golf communities, use them to gather data. Then call me for comparative information.

Brutal Truth:  License to sell doesn’t make an agent a professional

    In the first part of last decade, with the housing market booming, a flood of people joined the real estate industry.  A real estate license seemed like a license to print money for those struggling in less than inspiring jobs.  Why work at the local Jiffy Lube or McDonalds when, for just $400 for a real estate licensing class, a few hours of studying and class attendance, and a couple hundred dollars more for the license, you could list your mother’s house, your friend’s house, their friends’ houses and a few others and make out just fine.  Trust me, with a little bit of study and near-perfect attendance at classes, virtually anyone can pass the real estate exam; I did on my first try, so how tough can it be?  
    The real estate industry was inundated in the late ‘90s and into the 2000s with inexperienced agents who were short on relationship building and long on shortcuts to sales.  One favorite tactic was to convince a seller his home was worth less than it actually was in order to produce a quick sale.  The opposite tactic was to inflate the ego of the homeowner with an inflated value just to secure the listing.  Many of those houses languished as more realistically priced homes in the neighborhood sold.
    Experienced agents shared their anger with me as they saw their profession’s reputation erode because of the interlopers.  Many agents unhappy with their brokers for signing up the newbies went out and earned their own broker’s licenses and opened up their own firms.
    Today, of course, as the realities of the market put a premium on street smarts and professional experience, many of the arrivistes of the early 2000s have returned to the general population.  "The part time or unmotivated agents have all left the building," writes The Real Estate Bloggers.com web site.  Maybe not all; I read a number of real estate blogs, and it is clear not all the naifs have left the building.  Overwhelmingly, most real estate agents are professionals, but beware some of the hangers on.

Lessons:   Interview at least three experienced real estate agents before you choose one to list your home or to represent you as a “buyer’s agent.”  On the buyer’s side, make sure the agent you choose has experience with properties in the local planned communities.  (Note:  I can help you identify the best agents in most areas of the southern U.S.).  If you are listing your home, ask for each agent you interview to provide you the price at which they would list, and then hire the agent whose estimate falls in the middle.  (That estimate protects you from an agent trying for a quick scale with a lowball figure or another trying to impress you with how much your home is worth by suggesting a higher than market figure.)  And if you decide to do a favor for your friend or neighbor whose kid just got his real estate license, be prepared to subsidize his learning experience with your own lost time and money.

Coming in February:  More brutal truths and lessons learned...

 

   Read my Blog      This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Your Subscription:
[SUBSCRIPTIONS]

© 2010 Golf Community Reviews

 
    January 2010 

Reader Feedback

        We want to make this newsletter as  useful as possible for you.  If you have comments, critiques, sugges- tions or observations about the newsletter, please email them to me at This email address is being protected from spambots. You need JavaScript enabled to view it..  I promise to respond quickly.  Thanks.  --  Larry

If we are not your type

        Some of our readers indicate the typesize of the newsletter is a little small for easy readability.  That is easily fixed on both PCs and Macs.  On Macs, hold down the Command key and tap the Shift and + keys simultaneously to increase the type size.  In Microsoft Outlook on the PC, hold down the CTRL key while scrolling down with your mouse.          Hope this helps.

Short and Sweet

        We invited golf communities we have visited and recommend to submit Twitter-like statements about their unique character.  Twitter, of course, puts a limit of 140 characters on its messages (spaces count), forcing inspiration as well as conciseness.  Below is what we received; if you would like more informaton on any of them, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

"6 Championship Golf Courses, 34 Tennis Courts, 2 Deep Water Marinas, and Historic Savannah just minutes from our gates on Skidaway Island." -- The Landings, Savannah, GA

"The Coastal South’s fastest growing community with $40 million in ’09 sales and a brand new Tim Cate golf course. -- Brunswick Forest, Leland, NC

Tom Fazio & Rees Jones 18 Hole Championship Courses. Island Town in heart of City. Awarded tops in Planned Communities. -- Daniel Island, SC

Owl's Nest turns back time. ‘80s pricing for land/construction, low interest rates, huge savings if you have courage to lock-in savings now. -- Owl's Nest, Campton, NH

An oceanfront community in harmony w/ nature, offers suburb amenities & an unbeatable lifestyle w/ golf, tennis, dining, spa, shops & more. -- Amelia Island Plantation, FL

 


Recent comments from the trenches of the housing market

“Compared to a year ago, there are now 15% fewer homes on the market,” according to real estate agency Keller Williams, adding that the end-of-November inventory of 6.5% was close to the 6% that is considered “balanced.”

House inventory in the Lake Norman, NC area dropped from about 25% in Q4 ’08 to 17% in Q4 ‘09, wrote Diane Aurit who publishes the “Best Real Estate Lake Norman” blog.  Ms. Aurit added that, “Homes priced at or above $900,000 represented 7.6% of our sales while they make up 27% of our inventory.”

“Construction levels will stay low and my best guess is that housing prices — the 20 city Case-Shiller average — will be within 5% of current level, one side or the other.”  -- Howard Glaeser, Harvard University in the Wall Street Journal.

“…things are pretty positive. That’s not just spin. Things are getting better.”  -- Nick Sabatine, head of the Greater Greenville (SC) Association of Realtors on a sharp November increase of homes sold in Greenville.  South Carolina unemployment figures stand at 12.3%, highest in the nation.

“…you can’t just slice off your bathroom and sell it on the market” if you find yourself in need of cash  -- Karen Pence, Federal Reserve real estate economist, at the American Economic Association Meeting, making the point that housing is a lousy investment.

 


Forewarned, forearmed

Lessons learned from a wild decade in the housing market


     We learn from our mistakes more than we do from our successes.  If that old axiom is true, those of us considering the purchase of a home in a golf community, or any real estate for that matter, are both older and wiser than we were a decade ago.

     Certainly those who rushed to catch the buying wave in the early part of the decade might have pondered a little longer the laws of gravity as they applied to home prices.  With prices now having retreated to early 2000s levels, is now time to spring for that home in a golf community, assuming you have some equity?  And what does the last decade teach us about searching for a home in this new one?

      Life is full of lessons, and those of the past decade should last us a lifetime.  Here are a few brutal truths and lessons learned, and how they might inform our real estate buying and selling behaviors in the coming years.

Brutal Truth:  Home prices in the south suffer less than in the north

    I am not a demographer, nor do I play one in this newsletter.  But you don’t need a degree in statistics to understand that most people prefer to live out their active days in warmer climates, and that businesses prefer to operate free of unionized employees.  Those desires are best satisfied south of the Mason-Dixon Line, and as the economy recovers –- as at some point it must –- the strong migration north to south will commence anew, and with vigor.
     The simple law of supply and demand governs real estate prices.  The southward migration pattern will create an oversupply in the north, continuing to tamp down prices there, especially ifCliffsatGlassywaterhole more and more businesses relocate south.  Given the overall migration patterns, when prices recover in the north they will lag the recovery in the south (generally speaking).  My readers are exhausted from me making this point but, over time, the gap between prices of comparable properties north and south will widen, eroding buying power for those who hang on waiting for their homes in New England, the mid-Atlantic states and much of the Midwest to rebound.
    Consider also that cost of living rates in most areas of the south are substantially less than in most areas of the north.  For example, a couple considering a move from, say, Boston, to the lovely Aiken, SC, area would save about 31% on cost of living expenses, according to a chart compiled from census research and local Chamber of Commerce data that is published in Where to Retire magazine.  If that couple is spending, for example, $80,000 annually in Boston on housing and typical goods and services, they will save about $25,000 a year by moving to Aiken (count on similar savings in many other parts of the south).  If the couple owns a home in Boston worth $600,000, it would have to appreciate 4% annually to match the cost of living savings.

Lessons:  Of course, those without much equity in their homes are hard pressed to relocate.  But fear is governing the selling and buying choices of those millions of couples who bought their homes in the late 1990s, saw appreciations considerably greater than the losses of the last four years, and have enough equity to realize their dreams of a home on a golf course or wherever they desire.  For those waiting for prices up north to snap back in order to purchase a home in the south –- which is likely to appreciate faster -– the wait could be forever.

Brutal Truth:  Golf communities don't lie, but they don't tell all either

    Virtually every article you will read online or in magazines about individual golf communities is a promotion, paid for by the community’s developers or owners.  This does not mean that what is written is inaccurate, but don’t count on hearing about comparatively high fees, or the problems they had maintaining their greens last year, or how the homeowner’s association has cut back on landscaping.  This reality of the marketplace is why I founded Home On The Course LLC, five years ago; to provide objective, unbiased information about golf communities.
    Always consider the source, and assume nothing.  For example, when Resort Living MtVintageHomemagazine wrote a few years ago that The Cliffs communities provided “the most comprehensive club membership” program, that may have been factually correct but it was offered as an objective opinion by a magazine that appeared to be editorial in nature.  Ever the skeptic, I dug deeper and found that The Cliffs own marketing firm at the time was the publisher of Resort Living, a clever (and expensive) bit of marketing, but a deception nevertheless.  
    Where to Retire magazine, which you can find on the magazine racks in bookstores, appears to be a helpful source of information about retirement communities.  Some of its information, especially its cost of living chart, does provide data you can use, but most of Where to Retire’s articles -– all written with a positive gloss -- are about communities that just happen to advertise in the magazine.
     Most home shoppers these days are using online resources to search for homes or to gather information.  I often use them myself for specific information about golf communities.  Some, such as GolfCourseHome.net, are extremely helpful in providing price ranges for properties, names of the golf course designers, and other details about the many communities the site promotes.  They are paid an annual fee for this, and therefore they will never bite the hands that feed them.  All the communities they promote sound like paradise.  Although I am envious about their stream of income, unbiased information about communities, warts and all, is more helpful to those about to plow much of their net worth into a home. 

Lessons:  You have very few objective allies in searching for a golf community home.  Most developer’s agents are trustworthy, but never forget they work for the developer, not you as a purchaser.  And the tougher the times, the harder the agent is going to work to sell you something.  A good buyer’s real estate agent ultimately may be your best friend in the process.  (Note:  I have developed an excellent network of professional and trustworthy agents in the southern U.S.; and where I don’t, I interview aggressively to make sure they are experienced and qualified).  A good agent will care that you buy something, but she/he won’t care where you buy, as long as it suits your needs.  As for the online sites that promote golf communities, use them to gather data. Then call me for comparative information.

Brutal Truth:  License to sell doesn’t make an agent a professional

    In the first part of last decade, with the housing market booming, a flood of people joined the real estate industry.  A real estate license seemed like a license to print money for those struggling in less than inspiring jobs.  Why work at the local Jiffy Lube or McDonalds when, for just $400 for a real estate licensing class, a few hours of studying and class attendance, and a couple hundred dollars more for the license, you could list your mother’s house, your friend’s house, their friends’ houses and a few others and make out just fine.  Trust me, with a little bit of study and near-perfect attendance at classes, virtually anyone can pass the real estate exam; I did on my first try, so how tough can it be?  
    The real estate industry was inundated in the late ‘90s and into the 2000s with inexperienced agents who were short on relationship building and long on shortcuts to sales.  One favorite tactic was to convince a seller his home was worth less than it actually was in order to produce a quick sale.  The opposite tactic was to inflate the ego of the homeowner with an inflated value just to secure the listing.  Many of those houses languished as more realistically priced homes in the neighborhood sold.
    Experienced agents shared their anger with me as they saw their profession’s reputation erode because of the interlopers.  Many agents unhappy with their brokers for signing up the newbies went out and earned their own broker’s licenses and opened up their own firms.
    Today, of course, as the realities of the market put a premium on street smarts and professional experience, many of the arrivistes of the early 2000s have returned to the general population.  "The part time or unmotivated agents have all left the building," writes The Real Estate Bloggers.com web site.  Maybe not all; I read a number of real estate blogs, and it is clear not all the naifs have left the building.  Overwhelmingly, most real estate agents are professionals, but beware some of the hangers on.

Lessons:   Interview at least three experienced real estate agents before you choose one to list your home or to represent you as a “buyer’s agent.”  On the buyer’s side, make sure the agent you choose has experience with properties in the local planned communities.  (Note:  I can help you identify the best agents in most areas of the southern U.S.).  If you are listing your home, ask for each agent you interview to provide you the price at which they would list, and then hire the agent whose estimate falls in the middle.  (That estimate protects you from an agent trying for a quick scale with a lowball figure or another trying to impress you with how much your home is worth by suggesting a higher than market figure.)  And if you decide to do a favor for your friend or neighbor whose kid just got his real estate license, be prepared to subsidize his learning experience with your own lost time and money.

Coming in February:  More brutal truths and lessons learned...

 

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