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Sunday, September 14, 2008

A mandatory walk spoiled; Tiger overdoes the language

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    When the Cliffs Communities announced that Tiger Woods' first U.S. design, at the Cliffs High Carolina, would be a walking course only, I was mystified and a little insulted.  Let's face it, casual golfers aren't known for being fitness freaks.  I wondered if The Cliffs had decided to make the High
A walking-only course in the mountains was a nutty idea.

Carolina course an extension of their vaunted wellness centers.  A walking course in the mountains seemed like the ultimate niche play.  And what were they willing to pay to attract and keep good caddies?  It was a nutty idea, but allegedly Tiger was intrigued by it, saying early on that he looked forward to playing his first U.S. design with his friends (all of them, no doubt, as physically fit as he).
    I was insulted by the announcement because, even if I could afford to buy a home in a Cliffs golf community and pay the $150,000 initiation fee, I would not be able to play Tiger's course.  My days of 4 ½ mile walks are over, as I suspect they are for many who otherwise can afford the Cliffs' high price tags.
    Well, the issue appears moot now.  Local scuttlebutt is that the Cliffs and Tiger have abandoned the "walking only" policy.  Cliffs advertisements now refer to the course as "walkable," a far cry from the initial announcement of no motorized carts.  Perhaps Tiger's knee problems and the realization that, at least for a while, he could not walk his own course, brought him and The Cliffs down to earth.

    Speaking of not down to earth, marketing copy for The Cliffs and most other high-end communities is typically as lofty as the surrounding mountains, but the words they attribute to Tiger, and his apparent sign-off, is unbecoming of an alumnus of Stanford, one of the best universities in the nation.  We'll give Tiger a pass on the word "walkable," which my grammar checker doesn't like but which has probably reached the status of common use.  But twice at The Cliffs web site, Tiger's comments about his course employ the use of the term "very unique," as if there are degrees of uniqueness. (Tiger himself is unique, not very unique or somewhat unique or kinda unique.)  Ugh.

    The Cliffs, which in a bad year spends many millions of dollars on advertising and marketing, could stand to invest in a proofreader.  

Read 3930 times Last modified on Friday, 27 September 2013 11:29
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Larry Gavrich

This blog was conceived and is published by me, Larry Gavrich, a former corporate communications executive who founded HomeOnTheCourse, LLC, in 2005.  Our firm advises baby boomers and others seeking a lifestyle in which golf is a major component.  My wife Connie and I own a home in Connecticut (not on a golf course) and a condo at Pawleys Plantation in Pawleys Island, SC, on a Jack Nicklaus layout.  We began our search for our home on the course more than 15 years ago, and the challenges of the search inspired me to research golf communities and write objective reviews of them.


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