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Friday, January 30, 2009

Lereah and Blago, separated at birth

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   Just when we thought we would never have David Lereah to kick around anymore, the former chief economist for the National Association of Realtors has decided to reinvent history and try to restore his good name by letting the Wall Street Journal interview him a couple of weeks ago.  Nice try.
    Lereah left the NAR in 2007 -- he says voluntarily -- after pumping sunshine into the housing market
"...we have established a bottom," Lereah said, despite all logic and data.

despite the gathering gloom and all logic, data and the opinions of respected economists to the contrary.  Consider this flight of Lereah fantasy from January 2007, as the market was beginning to cave in on itself: "It appears we have established a bottom."  But by April 2007, home sales had fallen almost 11% from the year earlier and over 2.5% from the prior month.  Lereah left the NAR that month; even they couldn't handle it anymore, which is saying a lot.
    But borrowing a page from the Rod Blagojevich playbook -- or maybe it is the other way around -- Lereah told the WSJ in its January 12 article that he really didn't mean to sound so positive, that his bosses made him do it.  According to the Journal, Lereah says that "because the NAR represented the interests of Realtors, he was pressured to say positive things about the association's data releases, but that he pushed back in some instances" and that "he sometimes asked the public-relations department to tone down the quotes about the housing data releases they had written for him." That sounds somewhat like Blago's line that he angered the state legislature because he tried to do good things for the people of Illinois.  Lereah's old buddies at the NAR have denied the allegations, and according to the "impeached" economist, they are not returning his phone calls or inviting him to their parties. 
    I listened to Lereah on some business shows as the storm clouds were forming in 2006 and 2007,
We'd all be rich if we had shorted real estate every time Lereah said the end of the bottom was near.

spouting his irrational crap about the housing market.  None of his PR handlers were on stage with him.  He could have been more measured in his comments, but he was Pollyanna on steroids. I know little about economics, but Lereah moved me to write in this space in February 2007, "David, just shut up and the market may get better."  I added that, "If there was a way to short the real estate market every time Lereah says ‘the end (of the bottom) is near,' we'd be rich."  Yet the mainstream media kept turning to him for comment, feeding the irrational exuberance that has indirectly hurt so many people.
    Now the media are turning on him, with his cooperation (echoes of Blagojevich there too), reminding us that bloggers had dubbed him Liar-reah and Baghdad Dave for his spate of disinformation.  Under the headline "The Bottom is Near," the Journal on January 11 printed excerpts from Lereah's comments of January 2006 through his "we have reached a bottom" comment exactly a year later.  Lest we think the NAR has learned any lessons from the Lereah legacy, look only so far as the man who replaced him at the NAR.  In Lawrence Yun's latest comments on the market, he says sales of homes might increase by more than 10% with a "proper real estate focused stimulus measure."  Whatever that means.
Note:  If you cannot access the Wall Street Journal articles referenced above, let me know and I will email them to you.
Read 3119 times Last modified on Friday, 30 January 2009 08:17
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Larry Gavrich

This blog was conceived and is published by me, Larry Gavrich, a former corporate communications executive who founded HomeOnTheCourse, LLC, in 2005.  Our firm advises baby boomers and others seeking a lifestyle in which golf is a major component.  My wife Connie and I own a home in Connecticut (not on a golf course) and a condo at Pawleys Plantation in Pawleys Island, SC, on a Jack Nicklaus layout.  We began our search for our home on the course more than 15 years ago, and the challenges of the search inspired me to research golf communities and write objective reviews of them.

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