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Wednesday, November 17, 2010

Boxgroove founder comments on the dilemmas private golf clubs face

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        Our November newsletter, which focused on the challenges private golf clubs face in the current economy, caught the attention of McRedmond Morelli, the founder of Boxgroove.  Boxgroove cleverly matches golfers with a bit of disposable income and desire to play private courses with private clubs that need to generate extra revenue to keep the lawnmowers gassed up and their staffs paid.  We have written here about Boxgroove a few times (use the term “Boxgroove” in the search box in the right column).

        This month’s provocative topic is just a hint of the issues we address in our free monthly newsletter, Home On The Course.  To subscribe, just click on the box at the top of this column, follow the simple and quick instructions, and you will start receiving the publication automatically in December. (I’ll send you the November issue myself.)  By the way, we protect your privacy and never share your name and email address with anyone. – Larry


Here are McRedmond’s comments:

        I enjoyed this month's newsletter and found the razor analogy most appropriate.  You came close to really calling out our industry; just cutting price on initiation won't solve the problem.  Yes, Aron Rolston [hero of the  new movie "127 Hours"] survived, but most would die of the catastrophic wound that was self-inflicted.  Clubs need to reinvent their programming and show members why they need to be there.  Club membership is more than golf, more than Sunday Brunch.  I can learn to play chess at night, learn Chinese cooking from the club's chef or have access to great in-depth and interesting content on the club's web site.  But with today's economic reality, the more value a club can show members, the greater likelihood that they will join (and stay).  We started Boxgroove to give both the private club member a benefit to play at other facilities and the opportunity for his/her club to remain healthy and vibrant with a little extra income from green fees.  Private club members don't like the thought of shouldering the burden of assessments and dues increases, and Boxgroove can help prevent this.

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Larry Gavrich

This blog was conceived and is published by me, Larry Gavrich, a former corporate communications executive who founded HomeOnTheCourse, LLC, in 2005.  Our firm advises baby boomers and others seeking a lifestyle in which golf is a major component.  My wife Connie and I own a home in Connecticut (not on a golf course) and a condo at Pawleys Plantation in Pawleys Island, SC, on a Jack Nicklaus layout.  We began our search for our home on the course more than 15 years ago, and the challenges of the search inspired me to research golf communities and write objective reviews of them.