We are constantly impressed with the extent to which copywriters will go to distinguish their golf community or golf course from the rest of the pack. With thousands of courses vying for attention, the descriptions can range from the sophomoric to the overheated. But rarely have we read a steamier pile of bad writing than the description of the Wolf Creek Golf Club in Mesquite, NV, near Las Vegas.
Here is the description of the Wolf Creek golf course posted at its web site:
“The course -– tucked into the northeast corner in Mesquite -– is carved beautifully out of the desert. The layout will test your game with its stunning layout, overwhelm you with its dazzling beauty and overwhelm you with its breath-taking (sic) views…all at the same time.”
It is enough to take your breath away.