New airline steps into vacuum left by Hooters Air

&nbsp;&nbsp;&nbsp; Thousands of male golfers mourned the loss last year of Hooters Airlines, which had provided cheap and reliable service to Myrtle Beach (and, ahem, friendly flight attendants) from Newark and a few other airports.&nbsp; Into the breach has stepped Myrtle Beach Direct Air, the brainchild of a few Myrtle Beach citizens in the tourism business.&nbsp; The new service was launched on March 7 with flights to and from two likely, and one odd, northeast cities.<br />
&nbsp;&nbsp;&nbsp; For now, the airline will offer service only during the peak tourist season, March through October, from Newark, Pittsburgh and Niagara Falls.&nbsp; The latter city, which appears a weird choice, was selected in an effort to fill seats going from Myrtle Beach to a northern tourist destination.&nbsp; In the early weeks of the airline, Niagara Falls has been the most frequently booked flight.&nbsp; We expect that route will appeal as well to some of the thousands of Canadians who flood Myrtle Beach during March and the fall.<br />
&nbsp;&nbsp;&nbsp; Airfares should appeal to everyone.&nbsp; Prices range between $99 and $169 each way on the three routes for flights we checked in April.&nbsp; In the coming months we plan to fly the new airline and will report back to you.&nbsp; At those prices, we are hoping that Myrtle Beach Direct will find its sweet spot.